Our Story


Cherie Bumble is a UK based Women’s Luxury Activewear label inspired by the fascination of modern day fitness. Our luxury activewear brand is for the modern woman who takes on the world and beyond in her stride and does it well in style. Cherie Bumble offers on-trend pieces showcasing various patterns, colours and technical fabrics to suit the fast pace reality of life. It is our aim to bring to you fashion-forward designs with a luxury touch at an affordable price. Cherie Bumble thrives to meet the demands of fashion and fitness savvy women who live a wholesome life. We hope you enjoy the Cherie Bumble experience and continue to spread the love.

Behind the brand

The inspiration of Cherie Hodge; girlfriend of a Premier League footballer.
“Launching my own fitness/fashion label has been a life long dream of mine.

Being a mother to my new baby I enjoy working out and often find myself living in my activewear yet still wanting to feel stylish. This inspired me to start a fitness range which not only makes you feel comfortable but makes you feel confident. So many young ladies like myself like to go to the gym and work out, however we also have busy lives we have to get back to quickly. I believe it is important to feel fabulous in what we wear on all occasions and to furthermore feel confident enough carry us through the day right from the gym; whether it be to pop for a coffee, or rush off on the school run or even meet girlfriends for lunch

“There is nothing worse then rushing to the supermarket after the gym and being spotted in baggy track pants and an oversized sweatshirt! With Cherie Bumble you can work out but also walk out looking presentable!”